Our suggested everyday starting point for a new image project: the newer efficiency-focused model with stronger design, natural rendering and subject continuity.
Where it shines
Product and campaign scenes
Improved visual design and realism suit a recognizable product placed in coordinated studio and lifestyle settings. Describe its shape separately from the new surface, light and background.
Recurring characters
Improved multi-turn consistency helps extend a character into new scenes. Keep an anchor reference and its defining details, while changing the action and setting—not the entire character brief.
Text-led and panoramic designs
The update improves text and infographic layout, and addresses tiling artifacts in extreme 2K/4K ratios. Useful directions include headline graphics, long banners and wide scene concepts.
Where it is less suitable
It is a broad workhorse, not an automatic replacement for every specialist brief. A dense diagram, demanding localization or tightly directed composition is a reason to also try Pro. Consistency is a model strength, not a locked identity or a pixel-preserving edit.
On this workspace
Here: 1K–4K, expanded ratios and up to four references. Google also describes masks, grounding and configurable thinking, but this workspace does not expose those controls or preserve a conversational editing session automatically.
Choose another model when…
- Nano Banana Pro — A complex visual explanation or multilingual design needs more deliberate art direction.
- GPT Image 2.5 — Your task is primarily a narrow edit with explicit instructions about what must remain unchanged.
A brief that plays to its strengths
For a product series, assign reference 1 to the product and reference 2 to the palette. Name the unchanged silhouette and material, then change one setting at a time using your chosen output as the next reference.





